Designing Efficient Risk Information  Communication

Finding solutions to better risk communication through labeling, using real-world data.

To gain insights into how risks are perceived by people, who are not experts in risk assessment, we used a mixed-method approach: We investigated the role of communication in the understanding of risks, analyzing data from two large risk perception data sets merged with open-text responses about risks in combination with an analysis of real-world web-based evidence about risk magnitudes.