Category : Projects

Memory-based formation of preferences

Why do we prefer what we prefer? Take cereal bars. Do I genuinely¬†prefer an almond bar over one with hazelnuts most of the time? Or does this almond bar look like the one I had the other day, which was delicious, and happend to have almonds? (I personally prefer chocolate, but that’s a different story.)

Deconstructing financial risks: subjective loss and fluctuation

What is financial risk to humans? Is it how much they can loose? Is it how predictable their returns are? Is it variance?  Or something differently entirely?